Times are tough and consumers need to exercise laser sharp thinking when it comes to making purchasing choices. It’s not entirely about sacrificing everything you desire at the altar of frugality, but about maximising your buying power and capitalising on what you have and what you know.

We live in an era of information abundance, sometimes to the point of becoming overwhelmed and helpless in the face of information overload. The key is to do your homework, know your limits and partner with trusted professionals who can guide you and provide you with ongoing customer support.

For many, making the decision to purchase a piece of home fitness equipment is a daunting one. For some it will be the first step towards taking control of their health and wellness. An ac